CBD and its cannabinoid relatives are easy to find and purchase online and at traditional retail brick & mortar stores. However, knowing what to buy to fit your specific need may can be confusing. Here are some Do’s and Don’ts when you’re looking to purchase high quality and cost effective CBD products.
Look at the three P’s- Product, Profile, Potency, and Price
- Product refers to the delivery method. Would you like a topical for spot treatment or gummies? There are many CBD and cannabinoid products including topicals, sublingual oil, flower, gummies, capsules, softgels, and more. Topicals are designed for spot treatments and are great options for shoulder, neck, and joint pain, while oils provide high bioavailability and overall support. Once you understand what product type suits you then move to Profile.
- Profile is the cannabinoid profile of a product or any other synergistic ingredient. It is important to understand the difference between full spectrum, broad spectrum, and isolate CBD. Now more than ever you also need to look at what the primary cannabinoid is as well. There has been an influx of Delta 8, Delta 10, and HHC products that are psychoactive and in a bit of a legal gray area right now for sale and possession.
- Potency is the amount of CBD or cannabinoids in the product. Most products will have the dosage for the container and will have dosage per serving on the container as well. Understand that the starting point for any CBD product taken orally is 1mg per 10lbs of bodyweight.
- Price is of course the price of the item. Product, profile, and potency all effect the price of the product but, mostly all CBD brands will fall in a 30% price deviation when comparing the three P’s. Anything way over you are probably paying way too much and anything grossly below is probably a knockoff.
- Purchase odd product delivery methods. In 2018 companies started to put CBD in everything- toothpicks, toilet paper, hand sanitizer and more. Why? They wanted to capitalize on a hot product trend. However, most people that purchased these gimmicks have now turned their back on the product because it was ineffective.
- Use caution when looking at profiles that do not explicitly call out CBD or any other cannabinoid. If you see a product that just has Hemp Oil and you cannot find anything that calls out specific cannabinoids or extracts, the product most likely is a knockoff.
- If a potency is 20,000mg of Hemp or something in that range the product is hemp seed oil and does not carry any cannabinoids.
- Price- Don’t buy the cheapest or the most expensive. Look at cost-effective brands to choose from, there are plenty out there!
- Purchase from a reputable or knowledgeable brand. Look for 3rd party testing, reviews, and articles/blogs to ensure you are buying a quality product from a quality company.
- Purchase CBD products from Amazon. As of now CBD products cannot be listed on Amazon. You will only find hemp seed oil products that carry very little benefit.
- Ask as many questions to a representative while purchasing a CBD product from a retailer. If they don’t have the answers they can refer you to a product catalog with information from their brand.
- Purchase a CBD product off the shelf without asking more question to a retailer or looking at the product company’s website.
- Check the label for potency, profile, manufacturing origin, recommended serving size, FDA statement, batch number and/or QR code for potency test, and address of distributor or brand.
- Just look at a logo and potency and assume it is from that brand and contains the potency labeled. Always do your homework.
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